baby gear-USA® management team is lead by the CEO & President Valerie Franco. Along with the executive management team there is an active Advisory Board who provide both strategic guidance and operational support to the management team. The advisory board members and key executive management members are noted below.
| Management Team |
| Valerie Franco - CEO and President |
| Claude Franco - Finance and Operations |
| Mark Davies - Information Technology |
| Advisory Board Members |
| Simon Davies - Strategic Planning |
| Joanne Eichorn Hansrote - Licensee Development |